Engineering Success by helping you shine

Let me help you define your purpose, work through challenges, find new opportunities, refine your skills and uncover your brilliance and true potential!

Change is hard, but you’re not alone. The end of each day brings the start of a new one; another gift for you to succeed in achieving your goals and dreams.

To know where you’re going in your professional and personal life, you need a compass. Finding your ‘true north’ allows you to stay on your own unique path, and to be happy and content. It keeps you motivated to continue to strive for the best, to achieve what you want, do what you want to do, and be who you want to be. This is what I call true freedom.

This is my purpose, what is yours?

My mission is to help people, teams and businesses recognize, uncover and cultivate their internal brilliance and true potential with the goal of helping them develop skills to achieve their goals and discover amazing things in themselves or others they could not see before.

I do this through a demonstration and cultivation of motivation, curiosity, empathy, compassion and balance.

I will employ my own experience in studying our innate human nature to help people manage all forms of conflict in their lives by addressing fear, while standing against and rejecting violence and hatred.

Alex Senson

Certified Professional Coach


Reach Out – Let’s Chat

For businesses

  • Leadership and executive coaching
  • Optimize team dynamics
  • Reduce and manage conflict
  • Improve productivity
  • Enhance employee skill sets
  • Improve culture and morale
  • Better decision making

Personal – At work

  • Be more effective and perform better
  • Feel confident in your abilities
  • Learn new skills
  • Manage conflict and negative emotions
  • Improve teamwork
  • Manage career changes
  • Presentation / public speaking coaching

Personal – at home

  • Manage stress and anxiety
  • Prioritize health and wellness
  • Improve relationships
  • Achieve financial goals
  • Improve mindset and energy levels
  • Feel happy and content
  • Feel free and in control

If you keep doing what you’ve always done, you’ll keep getting what you’ve always got

The coaching process

Coaching is a process that takes time. It’s an investment in yourself. When you invest in something, it produces a life-long lasting benefit. The coaching process is supported by decades of scientific study and psychology.

Coaching occurs one on one in a confidential and trusted environment. To increase the chances of a sustained and lasting benefit, at least 10 sessions are recommended. 

A good coach will listen attentively and ask great questions to stimulate self-reflection. You can expect your coach to challenge you on some of the things you say, and encourage you to experiment with different thoughts and actions. The coach will not tell you what or how to think, or what to do. Only to explore what may be possible. Your coach believes in you and genuinely wants you to succeed.

Your coach will give you homework, so you stay on track and continue to do what’s necessary to achieve your goals and dreams.

Coaching Progression


Reflection – identify opportunities


Preparation – getting Fired up to make some changes


Action – experimentation, implementation of changes


Maintenance – Ensure lasting change and progress